The NowMi Treatment during the Coronavirus Crisis

Coronavirus | NowMi
The Coronavirus

People all over the world are staying at home because of the Coronavirus.  Beauty spas are temporarily closing their doors and home-based aestheticians are not accepting any customers.  We all hope and pray that the Coronavirus will disappear as quickly as possible and that everyone infected will heal. 

While you are at home, you can take excellent care of your skin with the NowMi Pro facial treatment.  The NowMi treatment is amazing because it provides the same quality treatment as a spa, yet in a home-use device.  Just like a spa treatment, NowMi performs 4 important skincare actions- exfoliation, nourishment, oxygenation and protection.  With the NowMi Pro you can significantly reduce the signs of aging and have youthful, soft and glowing skin.  And the best part is that the treatment takes only 5 minutes and costs much less than its spa equivalent.

Benefits of the NowMi Pro Treatment

The NowMi treatment
The NowMi Pro weekly facial treatment

The NowMi Pro is a two-in-one solution that enables you to cleanse your face on a daily basis and deeply nourish it using a weekly facial.

With the NowMi treatment you can:

  • Slow down the signs of aging
  • Reduce fine line and wrinkles
  • Achieve a more even skin tone
  • Remove unwanted pigmentation
  • Plump and rejuvenate the skin

The NowMi Pro Daily

The NowMi Pro treatment kit - Daily
The NowMi Pro for daily cleansing

The NowMi Pro device has a surface that contains minute silicone fingers. During treatment, the NowMi cleansing gel is placed onto this surface and gently massaged into the skin.  The treatment also uses sonic energy which enhances the cleansing action- 6,000 sonic pulses are emitted per second which help the cleansing gel deeply penetrate and clean the pores. The sonic energy is highly effective and it has been scientifically proven that facial cleansing with sonic energy is up to six times more effective than handwashing.

The NowMi cleansing gel not only cleanses the skin, it also infuses it with nourishing vitamins and minerals.  Specifically, the gel is enriched with vitamins E, B3, B4 and Dead Sea minerals.

By using the NowMi Pro device to cleanse your face every day, you can ensure that you remove all dirt, makeup and pollution that clogs up your pores. Once your pores are clean and can breathe more easily, you skin will automatically look and feel great. 

The NowMi Pro daily can also complement your existing skin cleansing routine. After you have cleansed your face, you can apply additional serums and creams of your choice.

The NowMi Pro Weekly

The NowMi Pro treatment kit
The NowMi Pro treatment kit

The NowMi Pro has been clinically proven to improve the skin’s texture, smoothen it, and deliver immediate and long-term results.

The NowMi Pro performs 4 simultaneous actions:

:  The NowMi Pro device gently exfoliates the skin using the NowMi vitamin C rich effervescent tablet.  The tablet has a slightly coarse surface.  During treatment it is mixed together with the NowMi gel and massaged onto the skin.  The exfoliation removes the outermost layer of the skin which contains dead skin cells that clog up the pores.  The exfoliation also gets rid of all dirt and makeup residue.  Most importantly, the exfoliation enables the active ingredients to optimally penetrate the pores. 

Nourishment: The NowMi Pro treatment infuses the skin with vitamin C, E, and Hyaluronic acid.  The vitamin C (ascorbic acid) used in the NowMi treatment is stored within the effervescent tablet which is sealed until use. This is a really important factor that differentiates the NowMi treatment from other vitamin C rich treatments.  The reason is that vitamin C is sensitive to light and air and if it is exposed to them it completely loses its potency. You may see many serums and creams that claim to be rich in vitamin C, but if their color is yellow-brown, this means that the vitamin C has been exposed to air or light and has lost its potency.  

Vitamin C is a powerful antioxidant that has been proven to nourish and rejuvenate the skin.  It plays a critical role in collagen formation- the protein that provides the skin with its firmness and elasticity.  It is also incremental in limiting pigmentation and preventing skin inflammation. 

Vitamin E is an effective moisturizer that prevents the skin from drying out.  It promotes wound healing and limits the appearance of scars.  When vitamin E is delivered at the same time as vitamin C, it enhances the performance of the vitamin C. 

Hyaluronic acid is naturally produced by the body and helps to lock in moisture. It keeps the skin moist and lubricated and prevents it from drying out.

Oxygenation: Many spa treatments offer facial oxygenation treatments in which the skin is externally infused with oxygen. The oxygen does wonders for the skin– it increases the production of collagen, accelerates cell turnover, and helps in skin detoxification.  One of the most amazing benefits of the NowMi treatment is that it stimulates the body to oxygenate itself “from within”. It does this based on a scientific principle called the Bohr effect.  The Bohr effect states that when the skin is bombarded with high levels of carbon dioxide, the body sends in oxygen-rich cells to counter the attack.  Therefore, during the NowMi treatment, when the effervescent tablet is mixed with the gel, a chemical reaction occurs which forms millions of carbon dioxide-rich bubbles.  The body then oxygenates the treatment area.  One of the key benefits of the oxygenation is that it helps the skin cells to best absorb the vitamin C, E and Hyaluronic acid.

Protection: Vitamin C and E are potent antioxidants that protect the skin from damage caused by free radicals. Free radicals are unstable atoms that cause cell damage and death.  They cause the skin to age prematurely and have excessive pigmentation. Free radicals form as a result of overexposure to the sun, pollution, cigarette smoke and more.  


NowMi Pro vitamin C oxygen facial Kit
The NowMi Pro Kit

The Coronavirus is forcing many of us to stay at home.  Until the threat passes, we need to change some of our habits.  Since the spas are closed and private aestheticians aren’t working, we invite you to try a home-based treatment that is certain to deliver amazing results.  The treatment can be carried out in only 5 minutes and it will deeply cleanses, nourishes and hydrates your skin.  It limits pigmentation and significantly slows down the signs of aging.

Try it today!

Recommended reading: oxygen therapy for face

See what influencers have to say about the NowMi Pro treatment. 

Vitamin C for anti-aging treatments

Vitamin C for anti-aging treatments | NowMi
An orange rich in vitamin C

When it comes to anti-aging treatments, vitamin C takes center stage. Thousands of researches from all over the world have confirmed that the vitamin plays an integral role in skin health and can dramatically slow down the signs of aging. Vitamin C for anti-aging treatments are very popular but not all treatments yield effective results.  The reason is that the biologically active form of vitamin C is ascorbic acid, and ascorbic acid is a very unstable molecule.  As soon as ascorbic acid is exposed to light or oxygen it rapidly degrades and its color turns from white to a yellowish-brown.  Once it has degraded it loses its potency and its ability to heal the skin. This means that when you see a vitamin C facial rejuvenation serum or cream and its color is yellow or brown, the product has been exposed to air and light and is no longer effective.

The Role Vitamin C plays in anti-aging treatments

Collagen production:  Collagen is a fibrous protein that provides the skin with its strength and elasticity. Collagen also protects the skin by clearing environmental toxins and harmful microorganisms.  Up until the age of 20, our body produces ample quantities of collagen.  However, after the age of 20, the production starts to decrease at a rate of 1% per year.  By the time we reach 35, our skin has 15% less collagen, and as we age, the decline increases significantly.  As a result of the collagen loss the skin becomes thinner and beings to sag.  Wrinkles and fine lines appear and the skin loses its glow.

Collagen decease | NowMi
Collagen decline with age

Research has shown that without vitamin C, the body can’t form collagen.  Collagen plays a major role in collagen synthesis.  As Dr. David Wang, ND explains “It’s responsible for holding cells together during the creation of collagen”. 

Powerful anti-oxidant:  Vitamin C has been proven to neutralize reactive free-radicals. Free radicals damage the skin’s DNA and cause it to age prematurely.  One of the major causes of free radicals is overexposure to ultraviolet rays.  Without vitamin C the skin is highly vulnerable to photodamage.

Prevents skin inflammation: Vitamin C is an anti-inflammatory agent and plays an important role in countering inflammatory skin conditions such as Rosacea.  It also promotes wound healing and prevents post-inflammatory hyperpigmentation.

Inhibits pigmentation: Melanin is a pigment that gives our skin its color. Darker-skinned people have more melanin and lighter-skinned individuals have less.  As we age, sunspots and age spots appear on our skin.  These darker patches are formed by the overproduction of melanin.  Vitamin C helps regulate the production of melanin and decreases its formation.  It therefore helps the skin to maintain an even tone and repair pigmentation damage.

The NowMi Vitamin C Anti-Aging Treatment

The NowMi Pro treatment kit
The NowMi Pro kit

The NowMi treatment was designed to replenish your skin’s supply of vitamin C.  This enables the skin to create new collagen which rejuvenates and revitalizes it.  Vitamin C also enables the skin to repair itself by clearing away unwanted pigmentation, limiting inflammation, etc. Finally, vitamin C helps the skin protect itself from free-radicals and their devastating effects.

The NowMi Vitamin C Effervescent Tablet

NowMi-PRO facial skin oxygenation
The NowMi Pro effervescent tablet

The vitamin C used in the NowMi treatment is of the highest purity and highest concentration (50%)  in order to deliver the best possible anti-aging results.  The vitamin C comes in the form of an effervescent tablet which is sealed until use. The seal ensures that the ascorbic acid isn’t exposed to any light or oxygen prior to use.

During the NowMi treatment, the effervescent tablet is mixed with the NowMi gel and is massaged into the skin. The tablet has a slightly rough texture, and during the messaging action, the skin is exfoliated.  The exfoliation rids the skin of dead cells, oils and dirt and enables the vitamin C to effectively penetrate the skin cells.  In addition to vitamin C, the skin is infused with vitamin E and Hyaluronic acid found in the NowMi gel. 

In order to ensure that the vitamins are optimally absorbed, the NowMi treatment stimulates the body to oxygenate itself from within.  Using a scientific principle called the Bohr effect, the treatment creates a carbon-dioxide rich environment on the skin’s surface. The body then counters this by sending oxygenated blood cells to the treatment area.  The oxygen increases the metabolism of the skin’s cells,  helps them clear away waste, and ingest the vitamin C, E and Hyaluronic acid.

With ample quantities of vitamin C and E, the skin is able to protect itself from extrinsic factors such as UV rays, pollution and smoke.


Vitamin C for anti-aging treatments has been scientifically proven in many studies.  However, not all vitamin Cs are the same and you need to ensure the vitamin C you chose is potent.  Vitamin C is crucial in order to maintain healthy skin – it builds collagen, prevents pigmentation and inflammation and protects the skin from free radicals.  The NowMi device is a home-use solution that enables you to restore your skin’s supply of vitamin C and dramatically slow down the signs of aging.  The treatment takes only 5 minutes and the results are outstanding.


Oxygen therapy for face

Oxygen therapy for face | NowMi

Human cells require oxygen to survive. Without a steady supply of oxygen, the cells are damaged and eventually die. Oxygen therapy for the face boosts the oxygen levels in the cells which optimizes their performance. When the skin is oxygenated, it has a fresher and more youthful complexion.

The troubling reality is that our skin is oxygen deprived. Due to the industrial revolution and deforestation, it is estimated that the earth’s oxygen levels have decreased from 35% to as little as 17% in certain cities.  Our skin is constantly bombarded with pollution, smoke and sun damage which significantly hinder its supply of oxygen, and as a result, the facial skin ages prematurely.

Oxygen facials have been around for about 20 years.  Slowly but surely, they have become one of the most popular skincare treatments with top celebrities hailing them as their fountain of youth.  Madonna is one of the most vocal advocates, and other celebrities that use it include Kim Kardashian, Naomi Campbell, Channing Tatum, Jessica Biel, Miley Cyrus, Fergie and Robin Thicke. Victoria Beckham has been quoted as saying “there is nothing like oxygen treatment…it really helps you look and feel your best”.

Oxygen therapy for face treatments are calming and relaxing.  During treatment, an aesthetician uses a small pressure gun to deliver a stream of high-pressurized oxygen into the skin.  The average treatment lasts between half an hour to an hour.  Commonly, in addition to the oxygen, nourishing vitamins and minerals are infused into the skin to increase effectiveness and enhance treatment results.

oxygen facial treatment
Traditional oxygen facial

What are the benefits of oxygen therapy for face?

When the facial skin cells receive the oxygen they need, their performance is optimized. This translates into:

1. Increased collagen production:  Collagen is the most important protein in the skin and provides it with firmness and elasticity.  Unfortunately, as we age, the amount of collagen produced by the body dramatically declines.  As a result, the skin starts to sag and wrinkles appear.  One of the key benefits of oxygen therapy treatments is that they stimulate the body to create new collagen.  This results in firmer facial skin and a marked reduction in fine lines and wrinkles.

2. Skin detoxification: On a daily level our skin is damaged by pollution, smoke and other extrinsic factors that contaminate the cells.  The oxygen helps increase the cells’ metabolism and clear away harmful waste. Once the waste is cleared, the cells are better able to repair themselves and also absorb nourishing vitamins and minerals. 

3. Faster cell turnover: Skin cells have a limited lifetime.  Once they die, they are replaced by new cells.  Oxygen plays a critical role in cell regeneration. It increases the rate at which new cells grow as well as the cell turnover rate.  The newer cells give the skin a fresher and more youthful appearance.

Immediately following a skin therapy treatment, your facial skin will feel tighter and it will have a natural glow.  By undergoing a series of treatments, you can slow down the skin aging process and limit the appearance of wrinkles and fine lines.

The NowMi oxygen therapy for face treatment

The NowMi Pro treatment | NowMi
NowMi Oxygen Facial

The NowMi treatment enables you to enjoy all of the benefits of a spa-quality oxygen facial in the comfort of your home.  Designed for today’s busy lifestyle, the treatment is simple to perform and takes only 5 minutes.  Just like a professional spa, the treatment includes 4 skincare action- exfoliation, nourishment, oxygenation and protection.

1. Exfoliation: During exfoliation, the outermost layer of the skin is removed.  The exfoliation deeply cleanses the skin and clears away dead skin cells, dirt and makeup.  The exfoliation is performed using the NowMi effervescent tablet which has a coarse surface.  The tablet is mixed with the NowMi gel and is massaged into the skin.  Following the exfoliation, the facial skin cells are best able to absorb the nourishing vitamins and minerals. 

2. Nourishment:  The skin is nourished with vitamin C, E and Hyaluronic acid.  Vitamin C plays an important role in the formation of collagen and helps the skin to repair itself. Vitamin E helps cells to regenerate and has anti-inflammatory properties.  Hyaluronic acid moisturizes the skin and prevents dehydration.

3. Oxygenation: Unlike professional spa treatments that infuse oxygen into the skin, the NowMi treatment oxygenates the skin from within!  The way it works is that the NowMi treatment stimulates the production of millions of carbon-dioxide microbubbles on the skin’s surface.  In response, the body sends oxygen-rich blood cells to the treatment area and oxygenates it from within.  The process is completely natural and is based on a scientific principle called the Bohr effect.

4. Protection:  Vitamin C and vitamin E are potent antioxidants that protect the skin from damaging free-radicals. Free radicals are “unstable atoms that can damage cells, causing illness and aging”.  Free- radicals form as a result of sun exposure, pollution, cigarette smoke etc.  Vitamin’s C and E protect the skin and help it combat the free radicals.

The NowMi Pro treatment kit
The NowMi Pro treatment kit


Oxygen therapy for face treatments have been used for years to slow down the signs of aging and give the skin a beautiful and glowing complexion.  The treatments infuse the skin with oxygen which helps the skin cells function properly.  The NowMi treatment enables you to enjoy all of the benefits of a professional oxygen treatment in the comfort of your own home.  The treatment takes only 5 minutes and the skin rejuvenation results are outstanding.

Click here to see what beauty bloggers have to say about the NowMi treatment.

The benefits of vitamin C on facial skin

Our skin is the largest organ in the body and its primary function is to protect our internal organs from the hostile environment. It protects us from pathogens, UV radiation, mechanical impacts, pollution, dangerous chemicals and dehydration.

The two main layers of the skin are the epidermis and dermis. The external layer, the epidermis, is the cellular layer that protects our internal organs. The dermis is the internal layer of the facial skin which provides elasticity and strength, as well as nutrition to the epidermal layer. The dermis is mainly composed of collagen fibers and has a complex network of vascular, lymphatic and neurons.

Facial skin contains high concentrations of vitamin C. The highest concentration is in the epidermis -about 60 (mg/100 g Wet Weight) compared with 10 (mg/100 g Wet Weight) in the dermis.  Unfortunately with age, facial skin rapidly loses this essential and protecting nutrient. Clinical studies shown that aged skin loses 70% of ascorbic acid (vitamin C) concentrations compared with young skin. As the concentrations of vitamin C decrease, facial skin becomes more vulnerable to the external environment and starts to age. Regretfully, human beings are unable to synthesize vitamin C in their bodies and must rely on oral intake of ascorbic acid or topical application of vitamin C.

How does vitamin C help the skin?

Anti-aging benefits: The dermis provides elasticity and strength to the facial skin.  Its main structure is collagen fibers and clinical studies have shown that from the age of about 20 we lose about 1% of collagen fibers in the skin every year, primarily due to sun exposure. In simple words, without any treatment, at age of 35, we have already lost approximately 15% the collagen fibers in our facial skin. This results in thinner skin and the appearance of fine lines and wrinkles. Therefore, vitamin C is essential for the production of new collagen fibers and its decrease results in collagen degradation.

Anti-inflammatory benefits: Vitamin C is an anti-inflammatory nutrient that helps to counter age-related inflammatory skin conditions such as Rosacea.  It also promotes wound healing and prevents post-inflammatory hyperpigmentation.

Skin whitening benefits: Vitamin C decreases the formation of melanin.  It therefore aids in skin lightening, helps the skin maintain an even tone and repairs pigmentation damage.

Protects skin from sun damage: UV rays from the sun cause photodamage which decreases the production of collagen.  This results connective tissue disruptions, damage to blood vessels, and impairment of the wound healing process.  Vitamin C is a powerful anti-oxidant capable of neutralizing the free radicals caused by the UV rays.  In addition, ascorbic acid increases the collagen synthesis and cross-linking and helps the skin repair itself, therefore reversing the UV-induced photodamage.

The biologically active form of vitamin C is ascorbic acid. Unfortunately, ascorbic acid is a very unstable molecule, yet this is actually the condition that makes it a powerful anti-oxidant. When ascorbic acid degrades (as a result of exposure to light and oxygen) it loses its benefits to the facial skin, and its color turns from white to yellow-brown.

In order for your skin to benefit the most from vitamin C you need to use pure and un-degraded ascorbic acid.  If you are using a topical product like vitamin C serum or vit C cream, and its color is already yellow, it most likely contains a degraded form of vitamin C and is useless.

The NowMi Treatment:

Facial treatments typically involve multiple steps that cleanse, exfoliate and nourish the skin in order to provide a clearer, more rejuvenated, and well-hydrated complexion.  Oxygen facial treatments in particular are known for their skin revitalization and anti-aging attributes.

The NowMi facial treatment is the latest advancement in oxygen facial treatments. The treatment consists of 4 simultaneous actions – exfoliation of the outer layer of the skin, infusion of essential nutrients and oxygenation of the treatment area from within the skin for optimal absorption and efficacy of the infused nutrients. In addition to these three steps which are performed in most professional facial treatments, the NowMi treatment adds a critical fourth step of skin protection.  The protection is achieved by infusing the skin with pure vitamin C, vitamin E and hyaluronic acid.

The vitamin C in the NowMi treatment is in the form of ascorbic acid.  It comes in an effervescent tablet which is sealed by a protective sachet from light and humidity.  This ensures that the purest and most potent levels of ascorbic acid penetrate the skin.

How does the NowMi treatment work?

The NowMi treatment performs 4 skin actions simultaneously:

  1. Exfoliation – The exfoliation is performed using the vitamin C effervescent tablet.  The tablet has a slightly coarse surface which gently removes the most external layer of the skin.  The exfoliation deeply cleanses the skin and removes all dead skin cells, dirt and oil.  It also opens up the pores so that they optimally absorb the active ingredients.
  2. Nourishment – The interaction between the effervescent tablet and the gel creates micro CO2 bubbles which deliver vitamin C, vitamin E and hyaluronic acid into the skin and restore its depleted reserves. Research has shown that when taken orally, the absorption levels of vitamin C are very low, and only a fraction of the quantity taken is used by the body and active in the skin. Therefore, in order to effectively nourish the skin, the vitamin C is best applied topically.  The ascorbic acid contained in the NowMi tablet is of the highest level of purity. This makes the tablet incredibly effective since unlike any other product on the market, the vitamin C isn’t exposed to air and light, factors which dramatically degrade its quality. By adding vitamin C, the skin is nourished with effective anti-aging, anti-inflammatory and anti- pigmentary agents.  The vitamin E and Hyaluronic acid help the skin maintain its moisture and firmness, and the vitamin E further enhances the effectiveness of the vitamin C.
  3. Oxygenation – The interaction between the gel and tablet creates micro CO2 bubbles that penetrate the skin’s surface. In response to the increase in CO2 levels, a physiological response called the Bohr Effect is triggered, and the body sends oxygen rich blood to the target area.  This increases the capillary flow and the skin’s metabolism which results in the optimal absorption of the active ingredients and more rapid cell turnover.
  4. Protection – Vitamin C is the most prevalent antioxidant in the human skin and can be found in large concentrations in the dermal and epidermal skin layers.  Unfortunately, the body is unable to produce vitamin C and serious deficiencies can even lead to disease.

As we age, the concentration of the antioxidants, including vitamin C decreases, and aged skin is said to have 70% less antioxidant concentrations compared to younger skin.  As the concentrations decrease, the skin becomes more vulnerable to damaging extrinsic factors such as solar UV radiation, pollution and smoking.  These factors are known to cause ‘oxidative stress’ which rapidly accelerates damage caused to the skin. While the antioxidants shield against the oxidative stress, excessive exposure can overwhelm the defense mechanism and result in photoaging, immunosuppression and photocarcinogenesis.  Clinical studies have shown that vitamin C creates a photoprotective effect against photoaging.   The vitamin curbs collagen disintegration and pigment damage.  Most importantly, vitamin C helps to stabilize the collagen fibers and produces new collagen.