The NowMi® treatment was invented by Dr. Zion Azar in 2017. Dr. Azar is an expert in the medical aesthetic field and over the past 25 years has founded and co-founded several successful companies including Radiancy®, Perfaction®, Ultragen® and Pollogen®, that have developed cutting-edge medical aesthetic solutions. He has also invented over two dozen patents in the aesthetic industry, including TriPollar® radiofrequency technology, LHE® and Thermicon® hair removal technologies, TriLipo® body contouring technology, TriFractional® facial sculpting technology and OxyGeneo™ super facial technology.
The NowMi treatment was created to address an unmet need in the market- the need for a spa quality facial treatment available in a home use device. Today, two versions of the NowMi treatment are available- the NowMi Basic and the NowMi Pro. The NowMi Basic offers a powerful skin facial treatment that performs four actions simultaneously- skin exfoliation, infusion of nutrients, oxygenation and protection. The NowMi Pro includes the above four actions yet with the added value of sonic energy built into each one. With the NowMi treatment, consumers can enjoy spa-like results in the comfort of their home using a compact, portable, and easy to use device. Best of all the treatment takes only 5 minutes and costs a fraction of the price of its spa equivalent.
The NowMi treatment kits are manufactured by Amir-Ad Ltd, a company founded by Dr. Azar in 2011. The company is dedicated to developing and commercializing innovative devices and treatments for the home-use beauty market. Its goal is to provide women and men, from all age groups and ethnicities, with an affordable, effective and easy to use facial treatment that will help them look and feel their very best.