NIR therapy for active skin rejuvenation

As the largest organ of the body, our skin is tasked with protecting everything underneath it. However, as powerful as the skin is, it’s also vulnerable to many elements that affect its appearance. Aging, environmental factors, genetics, nutrition, hormonal imbalance, smoking, stress, and physical health can all take their toll on our complexion. Over time, our skin loses volume and elasticity and begins to sag while fine lines and wrinkles start to appear.

Enter NIR Therapy – immediate results, long-term antiaging

Near-Infrared (NIR) energy is a safe, clinically proven, and non-invasive, light-based technology used in many aesthetic and anti-aging applications. What makes NIR therapy unique is, unlike many other light technologies, NIR uses long wavelengths that allow treatment to penetrate deep layers of the skin and treat the subcutaneous and muscle layers while leaving the top layer of the skin virtually unaffected.

As NIR therapy heats the tissue, the treatment causes collagen fibers to tighten and contract while simultaneously stimulating new collagen formation. In most cases, NIR produces noticeable results after the first treatment, and skin looks firmer and smoother almost immediately.

Illustration of NIR theray penetrating deep into the subcutaneous and muscle layers of the skin
NIR therapy penetrates the deep layers of the skin, to produce immediate skin rejuvenation and long-term collagen renewal.

However, the distinctive benefit of NIR lies in the long-term effects of treatment. NIR works at a core level, harnessing the body’s natural processes to promote skin rejuvenation. NIR stimulates the fibroblasts in the connective tissues and provides ongoing stimulation of new collagen, giving structure to the skin and enabling a lasting firming and plumping effect well after treatment.

Benefits of NIR therapy


Using a device that emits NIR light, this gentle treatment works from the outside to heat the deep layers of the skin’s tissue and promote the renewal of collagen fibers without requiring any surgery or injections.

Downtime – none to minimal

Often nicknamed a “lunch-time treatment,” NIR therapy is relatively quick and does not require any downtime. In most cases, you can go back to your daily routine shortly after. You might experience mild redness, but this usually subsides quickly. It is recommended that you avoid sun exposure, use sunscreen, and keep the treated area clean.

Effective for all skin types

NIR energy can be used on all skin types, and treatment is suitable for most people.

Treatment is virtually painless

Although NIR works using heat, the treatment warms the deep layers of the skin gradually. While your skin may feel warm, treatment is painless for most people, and many find the feeling similar to a hot stone massage.

Long-term skin rejuvenation

While NIR skin tightening helps reduce the visible signs of aging skin, what makes it extraordinary is it keeps working behind the scenes to boost collagen production for long periods after each treatment.

Better skin metabolism

NIR energy helps balance the skin’s metabolism so skin cells function better. Treatment can help increase waste release and boost the absorption of vital vitamins and minerals. The skin naturally gains a healthier and more youthful appearance.

Over our lifetime, our skin goes through many phases. Taking a proactive approach to skincare is key to enhancing the skin’s appearance and reducing the harmful effects of the elements that impact its tone and texture.

Treatments based on NIR therapy provide a safe and effective way to induce long-term elastin stimulation and improve the skin’s appearance over time. NIR therapy helps fight the signs of aging and equips your skin with the structure it needs to achieve ongoing tightening and firming and a fresh, radiant glow.

Facial skin tightening

The growing demand for facial skin tightening

Facial skin tightening is something almost every adult wants.  In the times we live in, where “Fifty is the New Thirty”, there is a huge thirst to look as young and healthy as possible.  The aesthetic industry is thriving and constantly delivering new technologies and treatments to meet the growing demand.  According to The American Society for Aesthetic Plastic Surgery, in 2017, 82,410 facelifts were performed, making it the 6th most popular surgical procedure. In addition, 722,394 Hyaluronic Acid (volume enhancing) treatments were carried out, making them the second most popular non-invasive procedure.  As longevity is expected to increase, so too will the desire of individuals to look their very best, regardless of their biological age.

What causes our facial skin to sag?

With age, our skin naturally sags.  There are a few elements that contribute to this.  Firstly, there is a significant decrease in the amount of collagen and elastin proteins that the body produces. These proteins are the building blocks of the skin and help it maintain its firmness and elasticity.  Once their levels drop, the skin can no longer maintain its structure and it begins to sag. As can be seen in the graph below, the amounts of collagen and elastin (see red line) dramatically decrease after the age of 30.

Collagen decease | NowMi

In addition to the natural aging process of the skin, our lifestyle choices often cause our skin to age prematurely. Exposure to the sun’s damaging rays dramatically ages the skin. According to a report issued by the World Health Organization called Sun Protection: A Primary Teaching Resource, “Chronic overexposure to the sun can change the texture and weaken the elasticity of the skin. Sun induced skin damage causes premature wrinkling, sags and bags, and easy bruising. Up to 90% of the visible changes commonly attributed to ageing may be caused by sun exposure.”  Other factors that age the skin include exposure to pollution, cigarette smoke, excessive alcohol consumption, unhealthy eating habits, stress etc.

While this may all seem discouraging, the good news is facial skin tightening has never been easier!

Skin Tightening with the NowMi treatment

The NowMi treatment takes a completely natural approach to facial skin tightening.  You don’t have to go under the knife or inject harmful chemicals into your skin.

The NowMi treatment works by replenishing your skin’s lost supply of vitamins and minerals, enabling it to heal itself and slow down the signs of aging.

The NowMi Pro treatment contains two parts- daily cleansing and weekly facial skin tightening treatments.

The NowMi Pro Daily Facial Cleansing:  Using the NowMi Pro device you can deeply cleans your skin and remove all dirt, oil and makeup.  This is important to limit damage caused by pollution and smoke the penetrate the pores and block them.  The NowMi Pro cleaning action is significantly more effective that hand washing because it uses sonic energy which ensures that each pore is perfectly cleansed. In addition, the skin is infused with Vitamins E, B3, B5 and Dead Sea minerals which help the skin revitalize itself.

The NowMi Pro Weekly Treatment: The weekly treatment consists of 4 facial skin tightening steps.

Skin Exfoliation: the exfoliation process removes dead cells from the skin and thoroughly cleanses it.  This step is very important in preparing the skin for the infusion of nourishing nutrients.

Skin Nourishment: The skin is infused the purest level of vitamin C, as well as vitamin E and Hyaluronic acid.  Vitamin C has been proven to help the skin produce new collagen and elastin and thus the skin is able to repair itself by creating new and healthy tissue.  As a result, the skin becomes tighter and firmer and there is a marked reduction in wrinkles and fine lines

Skin Oxygenation: In order to ensure the optimal penetration of the nutrients into the skin, the NowMi treatment stimulates a natural effect called the ‘Bohr effect’.  It does so by creating a C02 rich environment on the skin’s surface.  In response, the body sends oxygen rich blood cells to the treatment area. This results in an oxygen facial from ‘within the skin’ which enables the cells to best absorb the nutrients.

Skin Protection: Vitamins C and E are powerful antioxidants that help the skin protect itself against harmful UV rays and other extrinsic factors that damage it.  By replenishing the skin’s lost supply of these vitamins, the body is able to effectively ward off free-radicals which significantly age the skin.


There is an ever-growing demand for effective facial skin tightening.  Treatments range from invasive surgical procedures to home remedies. The NowMi treatment offers a highly effective and non-invasive solution for facial skin tightening. The treatment is completely natural and is based on restoring the body’s lost supply of essential vitamins.  Once replenished, the skin can heal itself and create new collagen and elastin.  As a result, the skin become firmer and tighter.